Shop all collections signature
-
soulmate-level masks soulstruck + soulfood mask duo
cleanse, nourish + save with a shower-to-style set that'll leave hair so soft.- $20.40
$68.00- $20.40
- Unit price
- per
-
supersized superfruit nourish + style set
save 25% on big time softening + smoothing with this shower-to-styling signature set.- $49.20
$164.00- $49.20
- Unit price
- per
-
soft strand stars nourishing wash + care set
cleanse, condition + treat with a complete routine that puts softness first.- $15.30
$51.00- $15.30
- Unit price
- per
-
soulstruck nourishing dry hair mask
a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray- $9.60
$32.00- $9.60
- Unit price
- per
-
the wizard silicone-free detangling hair primer (silicone-free) - 5 oz / 150 ml
the magic of the wizard, now silicone-free! heat protect, detangle, + reduce frizz.- from $4.80
$16.00- from $4.80
- Unit price
- per
-
the wizard detangling primer (original) - 5 oz / 150 ml
all-in-one hair priming mist that detangles + protects against thermal damage- from $4.80
$16.00- from $4.80
- Unit price
- per
-
superfruit star lightweight hair styling + heat defense oil - 1.7 oz / 50 ml
unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight hair oil with heat defense up to 450°F*. *clinically proven.- from $6.60
$22.00- from $6.60
- Unit price
- per
-
soulfood nourishing hair mask - 8 oz / 250 ml
a vitamin + nutrient-packed creamy hair mask that deeply conditions + softens strands.- from $4.50
$15.00- from $4.50
- Unit price
- per
-
perk up ultra oil control dry shampoo (perk up ultra) - 9.5 oz / 365 ml
get oil removal on speed dial with this powerful dry shampoo for extra oily scalps.- from $5.40
$18.00- from $5.40
- Unit price
- per
-
perk up plus extended clean dry shampoo (perk up plus) - 9.5 oz / 358 ml
lightweight + buildable dry shampoo that lets you extend time even further between wash days.- from $5.40
$18.00- from $5.40
- Unit price
- per
-
perk up dry shampoo (perk up original) - 5.3 oz / 189 ml
#1 prestige dry shampoo in the US - size 5.3oz / 232ml* refreshes roots with a voluminous ‘oomph.’- from $4.80
$16.00- from $4.80
- Unit price
- per
-
normcore signature conditioner - 9.2 oz / 275 ml
jam packed with vitamins + antioxidants for moisturized, soft + nourished strands.- from $3.00
$10.00- from $3.00
- Unit price
- per
-
normcore signature shampoo - 9.2 oz / 275 ml
a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.- from $3.00
$10.00- from $3.00
- Unit price
- per














